Fast Rendering:

No need to wait hours for the look of film. 

With FilmFX 2, a single Pentium II can easily render complex presets in less than 2 seconds per frame.  If you own an Alpha based machine, its even faster.

Compare that to Cinelook by DigiEffects which clocks in at 10-20 seconds per frame on a fast computer.  Even their $7,000 ICE hardware acceleration package needs 3-4 seconds per frame.